How Search Engines View User Intent through Their Algorithms

Satisfying users’ search intent is Google’s primary goal. Optimizing your website to meet the search intent of online visitors is the long play you need to make. A page that will match well for user intent can outperform those that optimize primarily for search engines — in search and after the click.

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  • Transactional — Buy something (e.g. buy cycling helm).
  • Navigational — Go to a specific location (e.g. cycling events).
  • Do: The intent of a “Do” query is to achieve a goal or engage in an activity. The goal or activity may be to download, to buy, to be entertained by or to interact with a website.
  • Website: This is generally a clear intent of finding a specific website or webpage. Some user might know the brand but don’t know the exact website address.
  • Visit-in-person: Some queries clearly ‘ask’ for nearby information or nearby results (e.g. businesses, stores and other nearby places).

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