How Online Reputation & SEO Work Together

Online reputation is a criterion that any brand wants to take care of if it wants to gain a foothold on the Internet. It can be defined as the image that the brand has on the network and, depending on certain events, and whether it is taken care of or not, this can be positive or negative.

It is estimated that more than 70% of users already consult the Internet before making a product purchase or contracting a service. If you manage to maintain a positive reputation, you will be able to improve the number of customers of the business and achieve a good profitability. On the other hand, a bad reputation could affect sales and even bankrupt the company.

Factors to take into account to improve your online reputation

Here are some factors that can help you improve your online reputation.

1. Make an effort to know your audience.

Just by doing a search on the reputation of your brand on Google you can find valuable information that will allow you to grow. You can try searching for the name of your brand, executives, employees, keys related to your brand, as well as any other type of resource.

This information will allow you to know if you are focusing your business correctly.

2. Give the attention that is expected of you

Your audience will have endless doubts, and leaving them waiting is the first step to losing your customers. Your online reputation will improve if:

• You respond quickly.
• You are honest with your answers.
• You are able to manage reputation crises correctly.

This requires a team that is sufficiently qualified and experienced. Only those companies that manage to establish quality care guidelines make their brand credible and have a loyal reputation on their side.

3. The importance of taking care of content marketing

Content, in addition to increasing traffic to your website, is also very important to engage the customer, to persuade them to make a purchase.

You must find a way for your users to relate the name of your brand with quality content. And you cannot forget to follow guidelines that will help you to improve your position in search engines.

4. Be careful with deleting content!

When you receive negative comments you panic, and more than one team has taken the decision to delete their content. This is a mistake, since, far from dissipating the fire, the only thing you can do is to increase the criticism even longer.

The best way to manage this problem is to focus on comments that allow you to turn those negative reviews around. In this case, you will focus on how to improve the customer service for that customer who is having a problem, to determine how you are going to help them solve it as soon as possible.

How SEO helps online reputation

SEO positioning is essential for any online project to start working and to be placed in the top positions of search engines. As we all know, if your page appears beyond the second page of the search engine, it will be practically invisible, and it will be difficult for a user to go beyond the first page.

Achieving a good position will also improve your credibility. Your potential customer will know that you are there and it will be easier for them to click on your page. It will also increase the likelihood that they will carry out the Call-to-Action (CTA) we have prepared for them — which could be simply to buy a product or hire a service, follow us on a social network, leave their data in a newsletter, among other resources.