How Important Are Social Networks For Businesses?

Nowadays, with technological advancement, easy access to the internet and changes in the consumer journey, social networks are an opportunity to win over the target audience in the first moments, through quality content, information and interactivity.

What are the advantages of the presence of companies on social networks?

The importance of social networks for companies can be perceived more easily if we analyse how the actions can be part of other strategies. See how they can be integrated:

Traffic to the website

Websites are one of the main sales tools for companies, bringing together various institutional information about the business, but for it to work and generate good business, there must be traffic and interest from users of the network. Social media can be a gateway to the company’s website and contribute to the content strategies in a marketing funnel. You can insert links in your posts and profiles, and subsequently generate leads.

By using the sharing of posts and information from your website on social networks, you are able to attract several users, involving more people with this channel, generating traffic that can be converted into more sales. In addition, more traffic generates relevance and boosts your organic positioning in search engines like Google — it’s a cascading effect.

More opportunities for impact

Social media brings several opportunities to present a brand, product or service to the customer. Each of today’s social media are focused on certain formats and choosing the best option is linked to your target audience.

There are various options with video, written posts, images, quick clicks and various other ways to impact and draw your audience’s attention to your brand and what it can do for customers. Every post is an opportunity to interact with your audience.

Authority building

Publishing quality content on social media is a very effective way to position yourself as an authority, which can be done through YouTube video lessons, blog articles or tips on Instagram Stories, for example. The important thing is to show that your company understands the subject.

The relationship is very important for customer loyalty and interacting on social networks is very easy. Take advantage of the relaxed environment to publish interesting content to the personas, answer their comments and even provide customer service. Besides being present in the consumer’s daily life, you will be able to understand needs, habits and opinions.

The increase of authority on social networks will make your brand always be remembered when customers find themselves in a situation in which your company can help.

Outreach

Media is a great way to spread the word about your content. The dissemination of your brand on social networks is simpler and cheaper to do than with traditional media, generating much more reach and can be targeted only to a specific audience that brings more return to the company.

Measurement

A great advantage of strategies on social networks is the power of measurement of campaigns and analysis of return on investment (ROI). Apps and websites have their own analytics dashboards. Google Analytics can offer additional help in generating insights on audience origin, amount of leads and conversions.

With such control, you can identify what’s really working and which campaigns aren’t generating the expected return, redirecting your efforts and resources as you understand how your audience thinks or expects from your brand.

Engaging with customers

One of the premises of social media is to generate a direct relationship with customers that would not be possible in other ways. When companies create social media profiles, they need to not just make random posts, but really engage with customers through comments, likes and shares.

This process generates engagement, which is the direct relationship between the company’s page and its customers, who participate in discussions and interact with its publications. Engagement leads to an increase in the audience and a greater interest in your company, brand, products and services.

The greater the engagement on your publications, the greater the reach they take within social media, reaching more people and generating more business and authority, making your brand relevant.