How Important Are Online Reviews For Your Business to Increase Views and Conversions?

As you may have noticed, online ratings or reviews are very powerful for businesses looking to reach more customers with relatively low investment. Read on to find out why online reviews are so important!

1. The power of social proof in the purchase journey

You know that moment when you’re thinking about hiring a new service, so you go to the website to research the product to see the comments about it? That’s exactly what social proof is, but on a larger scale.

Social proof is one of the main mental triggers when it comes to authority and product quality. This strategy works because it is a confirmation coming from the customer’s mouth, about your product or service.

Another very common example is a testimonials tab on websites, where customers tell the benefits in using such software. Having customer approval is the biggest guarantee that your product or service is on the right track!

2. Increased visibility of the product/service at no cost

Most potential buyers who are searching for new products or services do so through search engines like Google and Bing, or even on Facebook.

In doing so, sites have their own ways of indexing and displaying content, however all will prioritise the one with original and quality content. Therefore, customer reviews can definitely help to make you rank higher in search results, keeping your brand favoured by algorithms without any investment.

Therefore, customer reviews can definitely help to make you rank higher in the search results, keeping your brand favoured by algorithms without any investment.

The more your product or service is talked about positively, the more likely it is to reach the right consumer, as algorithms tend to see your site as an authority in your industry, which also generates more exposure and helps with your service’s SEO.

3. Word of mouth marketing grows constantly

As more people buy your product or service, it becomes more likely that they will recommend your business to other people, and this happens in a continuous cycle, according to the perception that the customer had with your company.

Therefore, it is important to always encourage your consumers to evaluate your company, as it is an easy and free way to expand your brand’s reach.

Of course, negative feedbacks may occur in the middle of the way, and this is completely normal, or rather, it should be understood as a constructive criticism to identify what motivated such a comment.

The work should always be in understanding what motivated the customer’s note and show helpful to solve the doubts of the consumer, after all, the indication only happens when the customer experiences a great interaction with your company.