How Glassdoor Reviews Can Impact Your Brand’s Reputation
In today’s business world, people often rely on word of mouth, feedback from others, and social media to gain followers, clients, and employees — especially the newer generations. People use reviews on Google, Facebook and other sites to gauge what the outside world perception is, and Glassdoor provides a look into what current and former employees think about your business.
Feedback from peers drives user decisions as they make purchases, select service or choose restaurants. Similarly, job seekers want to gain insight into a company before choosing to apply.
Glassdoor has established itself as the go-to resource for researching potential employers to gain a better understanding of the culture and the work environment.
Managing Your Glassdoor Profile
Every company should be aware of what is being said about them online. Subsequently, it’s important to check and manage your brand’s presence on a website like Glassdoor as well, and respond to both positive and negative feedback.
Positive reviews on Glassdoor can go a long way in convincing job seekers that your company is a great place to work at. Sometimes a couple of positive reviews can be the tipping point for potential employees to apply for your job openings or accept your job offers.
On the other hand, negative Glassdoor reviews can have a damaging impact on your reputation as an employer and can refract on your reputation as a brand as well. While negative reviews might appear irrespective of your actions, it is important to always address them. It’s important that you acknowledge negative comments and provide a thoughtful response. This shows that you care about feedback that has been given and you are willing to take steps to make it better.
Reviews on Glassdoor won’t only influence your recruitment efforts, but can also affect your customer prospects. One or two negative reviews, when handled professionally will not make or break your reputation, but reviews can have a lingering effect on your organization. With positive online reviews, you may see a slight increase in applications or client calls, while bad reviews will suppress the number of responses you receive.
Online reviews can be difficult to manage and control their consequences. Often, candidates have already formed their opinion about your company and the reviews just validate their opinion. If there are negative reviews out there, providing your candidates with an exceptional positive experience will help to overcome the effect of negative comments about your company.
