How Does A Corporate Blog Help Your SEO?
You know the best marketing strategies for customers in the industries you serve, your company is top fit when it comes to social media, and there are extremely capable people in your marketing department. Wonderful! But if no one knows about it, unfortunately, despite everything, not a really promising starting position. With a company blog you could change that. And you don’t even have to be an SEO expert to do it.
What is SEO actually?
Basically, it’s quite simple. Search Engine Optimization (SEO), stands for measures that bring a website, for example a company blog, right to the front. It’s clear where the front is — on page one of Google’s search results. And in the best case, not in the column of paid ads, but in the natural listings.
Google evaluates various factors of your online presence and creates a ranking from it. That’s exactly where you want to be, right? So that customers can finally find out how good you actually are.
To ensure that this is exactly what happens with your blog, you should not miss the following basic but very effective tips on corporate blogging and the general structure of your company blog.
How does SEO work in blogging?
Having your own blog is modern and quite useful. Because when you publish fresh content on your website, you show that your company is on the ball and that you simply know your craft.
So blogging is more than just following the trends, it’s an effective tool for search engine optimization. And if your blog is up-to-date, relevant and convenient, you will most likely be on the sunny side of the rankings from now on. Let’s go into a little more detail about exactly these three things.
1. Topicality: Don’t forget to blow the dust off
Blogs abound. But unfortunately, too many of them are not regularly maintained and populated with new content. So even if you manage to lead users to your site with your blog, they will quickly be gone again if the last blog entry was two years ago.
There is no way around it — blogging means regular writing. Because on the Internet, the decision as to whether a page contains the desired information is made in a fraction of a second. An older date can be the deciding factor when it comes to clicking away.
2. Relevance: Get to the point when blogging
So far, so clear. In a good introduction to search engine optimization, relevance is hugely important and at the top of the to-do list. But that alone is not enough to land on top permanently. Your blog articles must also be relevant.
A user is specifically looking for information — offer him exactly that. Clearly define your area of expertise in your company blog and serve it with up-to-date and informative content. Because here, too, it’s important to prevent people from quickly moving on. Get to the point and provide valuable information.
3. Comfort: A blog to feel good about
This point belongs not only in an introduction to search engine optimization, but fundamentally to any web project.
Offer your users comfort! In that sense, your blog should and can shine with a pleasant layout. With clear structures and fast page loading time. And if you then include useful links and place your offer clearly visible, that’s already a lot of comfort.
Before you start with the exact determination of keywords, you should consider these basics as a first step. After all, what counts most in blogging are topicality, relevance and comfort. So to speak, the duty before the freestyle. And not as difficult as you might have thought a few minutes ago, right?
