How Do Social Networks Rank And Why Do They Go Hand In Hand With SEO?
Social networks connect your business with your followers and help you to promote your services and products to get new customers. Knowing each of them and knowing how social media positioning works will help you to improve and enhance your brand or business and gain visibility.
SEO, i.e. search engine optimisation, and social media are two of the most used strategies in digital marketing. However, they work in different ways and in order to make the most of both options you need to be clear about how each of them works.
Keys to positioning on social networks
It is important to bear in mind that each search engine uses its own criteria for this positioning. While Bing takes into account the importance of a social profile for its SEO, Google does not.
In any case, the fact that the world’s most used search engine does not use the relevance of social networks as a criterion for SEO does not mean that this factor is not relevant. In fact, the advantages of social networks for a company are many — from increasing the online visibility of your business, to having more sales or improving customer service by responding in a faster and more direct way.
Therefore, it is necessary to pay attention to the social media section and know how social networks are positioned taking into account their performance criteria.
Google does not take social media into account for its SEO algorithm, but it does give it importance. In fact, SEO and social media go hand in hand and are essential for improving a business’ online presence and gaining digital visibility.
SEO and social media allow you to get traffic to your website. The difference lies in the way it is achieved. While SEO uses various ways to attract visits (content marketing, having a presence in news aggregators or using keywords, among others), social networks are more limited.
Hashtags: the importance of tagging content
The main way to visualise the content of social networks on Google is through the use of tags, known as hashtags.
Google categorises the information tagged in social media using hashtags and displays them in the SERP (Search Engine Results Page), i.e. in the search results. The better the content is optimised with the use of hashtags, the more likely it is to be displayed in the top positions when a search is performed.
Hashtags are used to identify a specific topic, but also a place or event, or both. They are used to group related content, which is displayed when searching for it on social networks.
Thus, they can be used on social media to search for something that interests us. If we search for an event and we know the hashtag that has been used, we can find information related to that topic.
You can also use this hashtag to write content about a specific topic and post it on your social profile. Depending on the success of the post, it can go viral and reach people who use these hashtags.
It is interesting to bear in mind that the content in these tags does not remain only on the social networks, as it can jump to Google if it has had many searches. The search engine takes into account the social publications that have had an impact on the networks and shows them in certain results.
SEO and social media: A necessary combination
If your company doesn’t appear on Google, you literally don’t exist. The same goes for social media. Most companies use Twitter, Instagram or Facebook to advertise their content and have an online presence. People mainly search for information on Google, but also on social media. Therefore, you have to take care of both spaces.
If you have a website, you will know the importance of having a good SEO strategy to appear in the top positions of Google. This strategy must go hand in hand with social networks to get better results.
As you can see, social media positioning and SEO can be a very powerful weapon for your business, especially if you combine them. What are you waiting for to put them into practice?