How can Small Businesses Use Keywords for Search Engine Optimization

Search engine optimization is a great tool to boost your online presence for small businesses. One of the main factors in a successful SEO strategy is choosing the right keywords. First, if no one is searching for the keywords targeted by your business, it doesn’t matter where you rank, as there will limited or no traffic to your page. Secondly, keyword research is especially important for small businesses, because competition varies greatly between different keyword groups. Usually broad keyword categories are highly competitive with large corporations dominating these. The solution for small businesses is to target niche keywords specific to their activity.

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  • Will the information posted on my site be useful to a user searching for this keyword?
  • Will traffic generated by the keyword help my business achieve financial or other goals?

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