How Can Insurers Adapt their Content Marketing to Meet the Needs of the New Generation?

With every passing decade industries are often faced with marketing challenges. The generations are changing and along with them products and their distribution have to evolve accordingly. The insurance industry is no different and has to account for the shift in customer demand in their business processes. Marketers are starting to pay attention to millennials and for good reason. The age group between 18 and 30 represents currently 25% of the world’s population and by 2025 will form 75% of the workforce. Looking at these statistics, it’s understandable why this is a great opportunity for insurance providers.

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