How Can Banks and Financial Institutions Improve Their Online Reputation Management

Banks and financial services institutions have a long-lasting tradition of having a bad reputation. Things get even worse during economic downturns and financial crises. However there are levers that reputation managers can pull to help these institutions steady a poor reputation and begin building a positive one.

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  • Ask for and respond to feedback from customers
  • Showing that the bank is a responsible, trustworthy partner in tough times
  • Keep everyone in the loop and share strategy, mission and values
  • Accept and respond to feedback from employees

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