How Branding Works: The Five Most Important Strategies For Successful Branding

In the rapidly changing pool of brands, every company wants its own brand to dominate. When a customer asks for Labello or Pampers in retail, everyone knows what is meant. Because these brands have managed to establish themselves on the market. Labello has already become a synonym for lip care sticks and Pampers for diapers. These brand names have become synonymous with the product segment. But many other — and younger — companies have also made the leap to the top and have been able to prove themselves on the market. There are a lot of ways to move a brand forward to make it successful.

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