Usually, many perceive SEO as a tool used by trendy stores or start-ups to get some initial traffic to their website. Legacy industries might feel like SEO wouldn’t be of any use to them. However, the truth is the complete opposite. In industries like insurance, businesses are not heavily advertised, making alternative strategies like SEO very potent for companies that use them.
Why Insurance Companies Need SEO
Insurance, as an industry is very competitive, usually with a few players competing for the same audience. How you market your plans and services helps get your agency in a more preferable position in comparison to the rest. But what is the use of a website if your prospective policy holders cannot find you online.
This is how SEO can help an insurance business — make it easy to find online and generate traffic for the website. It is then up to you to convert your visitors into customers by engaging them.
How SEO Helps Insurance Companies
The main reason why SEO can have a huge impact for insurance agencies is that people are generally less knowledgeable about insurance policies, terms and rates. When people want to learn more about insurance products and policies, the first thing they do is go online.
This represents an excellent opportunity to meet your customers online and bring them to your website. SEO enables you to use keywords in order to optimize your content to be easily found by interested prospects. For this, you need to know what terms potential customers are using to search online. Terms such as “insurance policy” or “how to get car insurance”, are some examples you can use as keywords.
SEO is not a complete substitute for good marketing and research. SEO will be highly effective when you understand clearly who your customers are and what they need. This will help you identify whether you need to use “car insurance in New Jersey” or “home insurance in Michigan” for your website.
Get a better understanding of which parts of an insurance policy are the most confusing to your clients. They are more likely to search for those terms online. Similarly, find adjacent topics where insurance can help a customer and create content for visitors to come to your website for the insight you provide.