A big part of a successful online reputation management strategy is monitoring. Sometimes it is easier said than done. With the internet being deep and wide, it can be overwhelming monitoring your online reputation. Where should you look and what should look for? Here are some specific places where you should target your reputation searches.
First stop is search engines. Search yourself, your business or names closely tied to your activity and see what kind of information appears. This is what other users will see as well.
Tip: Google Alert is a useful tool to set up notifications. Set up an alert to notify you anytime something is published with keywords related to your business. Set up alerts for your name, company name, product names, and any common misspellings of those names.
Social Media Monitoring
Social media has become the go-to channel for sharing opinions and feedback for many people. It’s highly advisable to regularly check mentions of your brand on major social platforms. In time you can gather insights about your brand perception.
Tip: Set up a social media dashboard on a site like Hootsuite or any other social account aggregator you prefer so that you see all mentions of your brand in one place.
Whenever you create content like a blog post on your website or a third-party blog site, keep in mind to check comments and understand how it was received by the audience. This also extends to other posts on social platforms as well.
Tip: Usually blogging platforms already notify you anytime you receive a comment. It’s important not to ignore these and start engaging with your audience. Further, your brand might be mentioned in a post that wasn’t created by you. Similarly you should make sure you receive comment updates where your business is mentioned.
Reviews are essential for any successful business. This turns prospects into customers and should be constantly be monitored. Monitor reviews on major websites like Google, Facebook or Yelp and pay attention to what is said about your brand.
Tip: Set up a page on your website to share all of your positive reviews in one place. There are a lot of places to share reviews so make it easy on customers trying to find reviews about your business and compile them all somewhere on your site.