Guidelines on Creating Links for Effective Offsite Search Engine Optimization

Search engine optimization is often associated with what can be done on your website to improve its search results ranking. However there are also offsite SEO techniques, which are taken into consideration by search engines to gauge what is discussed about your website on other sites.

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  • Backlinks from comments, forums and review websites
  • Social media mentions
  • Links within the content copy are better than separate links in a list.
  • Check for how many links are already on the same page. The more links to other websites, the weaker is the link to your website.
  • Insightful comments on industry-relevant articles
  • Backlinks from forums or other industry-relevant community resources
  • Review websites such as Yelp
  • Links from social media

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