Getting your Product Content Strategy Right

Product content is related to any marketing copy, videos, descriptions and photos that pertain to explaining a specific product, its features and why it’s worth buying. The purpose of a product content strategy is to provide customers all the key information regarding features, benefits, and unique traits of a product so they make an informed decision.

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  • Do these specifications include the same information and terms throughout the buying cycle?
  • Are your call-to-actions (CTAs) consistent with your promotional language?
  • Do any videos use the same language as the website or brochure?
  • Does your tone of voice match between products?

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