Four Tips on How to Prepare for a B2B Company Launch
A successful launch of your business can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. An effective company launch requires marketing planning and execution.
Marketing the launch of your B2B company should generally start months in advance, and can encompass multiple channels to maximize reach while minimizing the chance of your milestone event going unnoticed.
Consider these four different alternatives to promote your tech company launch:
Use Social Media to Build Awareness
Social media is a vital component of any marketing strategy these days, including for B2B companies. While you might not immediately create a viral post, a strong social media presence builds credibility, generates buzz and communicates information to your audience using a popular online medium.
When launching a B2B company, it is critical to have a social media plan before sending you start interacting online. It’s not feasible anymore to join every social platform and post the same content across all of them. Brands should select the top 2–4 communication channels that align with their strategy, products, services and messaging and create relevant and appealing content for their target audience. Most popular platforms for B2B companies are LinkedIn, Twitter and Facebook.
Press Release for Relevant Publishers
Press releases are still an effective way to spread awareness about a B2B company launch. However, the content and distribution of a great press release has changed. Instead of mass-emailing a generic press release to as many journalists as possible, press releases should thoughtfully crafted to reflect best practices for content to leverage for digital marketing and social media.
Press releases that are data driven and tell an interesting story about the company tend to be well-received in the online medium.
Landing Page to Collect Contact Information
As you generate awareness and interest on social media and through press releases, you’ll want to capture the information from people who are reading your articles and social posts. If you don’t have a website before launch, all the generated interest can quickly fade away.
Think about offering prospects the opportunity to join a priority email list by creating a temporary landing page that serves as your website’s homepage until launch.
Go Live With a Launch Event
You are set up to launch your company and picked a day to launch, but what will you actually do on that day? Go live with your website? Send out an email? All these things are important but might seem underwhelming, especially after you put in so much effort while preparing the launch.
Consider hosting a launch event that will bring your company into the picture with confidence. Try a live or digital launch event that can be as extravagant or simple as you want, depending on what aligns best with your company strategy.
Facebook and Instagram Live are becoming increasingly popular in the B2B realm and offer several benefits. Viewers will get valuable information about a topic and/or what your company can do for them. Your company will get vital exposure and build brand awareness by offering a polished, branded experience right away.
