Building brand awareness faces a series of challenges when there are so many channels online. There are a lot of elements to a brand’s image and presence. In order to establish a consistent experience for customers and followers, social media is critical to your success.
Below are some ways to use social media to help you establish a consistent brand image as you connect with your prospects via the social funnel.
Consistent Branding across Channels
When your visitors move from your Twitter account to your Facebook page they should be able to quickly find and immediately recognize the profile of your brand.
With a consistent presence users know they are in the right place. Nowadays, it’s all about speed of access to information — whether it’s your business hours, phone number or any other information about your brand.
Work on your graphics so that your social accounts have a similar look. Use similar branding for your banners and profile photos across all of your brand’s channels.
Develop a Brand Voice
Aside from the visuals, you should strive on implementing a consistent and unique brand voice.
When it comes to establishing a brand voice, you’ll need to be consistent with what you say and how you say it, so your audience associates it with your brand.
Utilize every Touch-Point
Don’t just promote your products or services. As a rule of thumb, you can categorize your social presence into three: posts that promote your product or services; interactions with others; and posts related to industry news and tips relevant to your audience.
Whenever you share a link with your content, you are building your brand’s presence with every impression. Branded links make sure your brand is seen — regardless of the type of content you share.
Join Industry Conversations
Take part in conversations related to your industry on social media, be it on Twitter, a live video session or discussion on Facebook. This will help position your brand as credible source and authority in its field along with boosting awareness.
Use a social media monitoring and listening tools to keep up-to-date of what’s being shared in your niche.
Finally, to accelerate the awareness spreading on social media, you can experiment with paid to help maximize the reach of your content.
It often takes some testing and tweaking before you find a suitable targeting strategy, but paid ads can be a powerful way to get in front of new people and increase your social media following.