Five SEO Tips on How to Attract Better Traffic for SaaS Companies
If you run a SaaS company, you know how important it is to get customers. With search engine optimization (SEO) techniques your company becomes visible in the market, and more importantly becomes visible to the right audience.
This is important because, even on the first page of search results you may be attracting the wrong type of traffic, rendering your efforts on SEO less effective.
Below you can see some SEO tips that will boost your SaaS company’s visibility on search engines.
Understand User Intent
For SaaS companies, user intent is highly relevant. Users may be searching for a product like yours, you need to understand why. This will also depend on the type of product you provide. Are they ready to buy, or are they looking for educational resources or comparisons?
As you identify their intent, you can start creating better content that attracts the right traffic. To understand user intent, check your brand’s keywords on Google’s search results pages.
Technical SEO refers to elements like a robots.txt file, your sitemap and your website’s page speed time. All these are pre-requisites to achieving good results on search engine results pages.
Page speed time is critical because it impacts user experience. If your website takes too long to load, people will leave immediately, lowering your reputation in front of search engines.
To gain a better understanding of how long your website takes to load, you can use Google’s PageSpeed Insights tool.
Build High Authority Links
Link-building is still relevant in the world of SEO. You should aim to build connections to authoritative, high-traffic websites in your niche who can link back to your website. The more links you get, the better for your website to rank higher in search engine results.
Keep in mind that the most compelling reason a high authority website will link to you is if you produce valuable, relevant content.
Optimize Your Page Titles, Meta Tags and Meta Descriptions
Pay attention to page titles, meta tags and descriptions. Each post and page needs to have a unique title that with some main keyword mentioned as well.
Meta descriptions should also include keywords, as well as a compelling description of your page. Don’t just include your main keyword but include a secondary keyword, too. And if the page is appropriate, include a call-to-action to create a sense of urgency.
Improve Your Content Marketing
You may have a great product with a long list of features, but customers really care about how can they benefit.
At the end of the day, customers use SaaS products to help them solve problems. They expect solutions to their needs and challenges. Therefore, you need to show how your product benefits them in their working process.
Focus your content marketing on demonstrating how the product is going to help people. Add relevant keywords to your content and improve your content so that people engage with your website, share your pages and ultimately help you to boost your rankings.