Finding the Best Channels for Expanding your Market Reach

Once you have a clearer strategy on how to expand your market reach, you need to consider channels that will enable your strategy. The platforms you use to reach your target market today might not be the right channels for future customers.

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  • Optimize your website to encourage opt-ins
  • Get active on blogs and forums
  • Run competitions to get people to subscribe
  • Leverage influencer marketing campaigns
  • Use paid advertising to target specific audiences
  • Host product giveaways

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