Expanding Reach with New Promotional Channels for Social Media Marketing

The obvious way to expand your marketing reach is by finding new customer groups. Still, this can be a challenging process, so if you’re looking to expand your marketing strategy on a smaller scale, you’ll find it easier exploring new promotional channels for your marketing mix.

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  • Have a clear idea about your budget and expectations. Paid social ads are best used as a tool for generating immediate brand awareness.
  • Learning a new paid advertising program can be challenging and time-consuming. So instead of wasting effort that may be better spent elsewhere, either look for campaign templates that you can apply to your own accounts or look for an experienced third party to help set up your initial round of campaigns.

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