Expand Your E-Commerce Perspective Thanks to These 2016 Search Engine Optimization (SEO) Trends
Search engines (Google, in particular) have greatly altered the way the world works. One, of course, is electronic commerce. Today, the vast majority of human activities (if not all) are directly related to Internet searches. To this extent, what appears on Google becomes a real element for Internet users, and anything that does not appear in the first results will be like a tree falling in the forest when no one is looking.
Thus, SEO (Search Engine Optimization) is an excellent way to benefit all types of businesses operating online. The visibility produced through such optimization tools attracts more consumers: Web traffic increases significantly, and therefore, it means an increase in terms of income.
But these SEO techniques also change (permanently, by the way.) Trends appear and disappear, the old ways to position keywords in search engines are never the same. What are the current trends in 2016 so far?
One of the most (and unbelievable) radical changes that Internet has experienced during a decade is the use of smartphones. Especially, the appearance of applications. In 2006, most Internet users used to spend most of their time connected via computers (desktop or laptop) and their activities were conducted through websites (almost exclusively.) It has already changed: Internet access is enhanced through smartphones and users spend more time on mobile apps than websites.
SEO techniques are focusing searches via smartphones. For example, artificial intelligence apps such as Siri (Apple), allow users to search online without having to go directly to Google, Bing or Yahoo.
More video, less text
We like it or not, people read lesser every day. It is a fact that Internet users prefer audio visual than written content (like this one.) There may be thousands of reasons to explain it: the traffic information is more fluid through videos than texts, users (especially the younger ones) are more used to teaching entertainment, the ability to concentrate (in the times of omnipresent distractions) decreases when users read (in particular texts that exceed 800 words… sometimes less), etc.
The truth is that if the way of searching information changes, the way of positioning it does it as well. Today, it is as important to develop SEO on YouTube (and other platforms) than doing it on Google. This trend will surely be a constant for a long time.
Related: 19 Tips to Improve Your Search Engine Positioning Right Now, by ReputationDefender
One of the trends of the current year (though is not an exclusive matter of 2016) is that most of the information that reaches users has been shared on social media. It means that a large percentage of the information online is not directly sought but reaches users when they don’t expect it. It simply comes to them. Therefore, searched information must be able to be shared as a requirement for positioning. Each website measures how many times a blog post has been shared, a photo, a gif, a video, a link, etc., and every day we study the reasons behind the number of shares of contents in order to improve it.
Shareability makes that the visibility of information does not depend solely on search engines, but on the response from users.
One of the benefits that SEO companies can use as an advantage is the way algorithms work. Google, Facebook and other platforms use them to customize their content. Thanks to the likes and the searches made by users (even in different tabs), Facebook knows what ads and what recommended articles should appear on the wall of each user. This is a source of fear and paranoia for the fans of Internet privacy, but it is the way that advertising has been evolving. Now it works more effectively in the relationship between advertising and consumers, and it is made by knowing each user very well and thus provide him what he needs.
SEO has been is working hand in hand with these technologies, considering that many users do not seek what they need to buy by their own initiative (because they even ignore what they want most part of the times), but advertising reaches them anyway.
Unlike previous years, users in 2016 are prioritizing content with more information than those that only give them less than necessary. This, especially happens when it comes to buying online: Users want to see a good variety of photos, videos, technical specifications, reviews from other users and, especially, links that lead to other websites to supplement the provided information .
Even beyond trade, users consult every day more about health issues (symptoms of diseases, epidemics, healthy foods, nutritional benefits of foods, types of exercises) and they need the greatest amount of information available. If the blog or website that users visit have many entries related to what they are looking for, they will spend hours reading and sharing the content they find there for sure.
It is not only a requirement of Google: https websites have more privilege than http URLs. It is a growing trend all over the cyberspace. These kind of basic security measures are no longer optional for an effective SEO.
Recommended: The Past, Present, and Future of SEO