Establishing a Brand Voice in an Overwhelming Social Media Landscape

The concept of a brand voice is widely used today in marketing circles, but it is still largely misunderstood and under-utilized. Oftentimes, brand voice is vaguely defined on a page with generic words — “innovative,” “human,” “collaborative” — that is intended to create the tone of all communications. It’s not surprising that most brand voices seem predictable and uninspired.

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