Establish your Online Presence with Brand Messaging on Social Media
The brand’s voice plays a vital role in building a successful social media presence and it will impact whether your audience will remain avid followers of your brand over time.
Keeping track of the amount of followers is important, but it is just as important to know whether you’re keeping followers and aren’t simply replacing them with new ones. This can be an unsustainable strategy in the long term.
Define Your Brand’s Message
The first step in creating a social media brand voice is to define the core message you want to send. When starting out, consider finding answers to questions like these:
- What problem do you solve and what are the distinctive features of your brand?
- Will you position yourself with better product than your competitors or by being offering something unique?
- Does your brand support a cause, political belief, religion, or social justice movement? Do you take a stance on social issues or avoid these topics?
Create a Social Media Style Guide
After establishing your brand messaging and decided on your social causes, you can go on to create a brand’s style guide.
The social media style guide will guide your communication and set the tone for your entire team. The style you choose should be representative of your brand. You will use the same tone of voice across all social media channels. The brand voice will have traits such as:
Now that you defined your brand’s voice, it’s time to round out your social media strategy across all of your channels.
You should have a consistent image across all platforms. Even though social platforms have a different style, it’s important that your message is consistent. Users have to recognize your brand not only by its logo, but also by its communication style. Sometimes you may consider switch up your messaging, but make sure that you maintain your consistency across all channels.
You should also know when the best time to reach your audience is. Publishing content at convenient times consistently establishes a stronger connection with followers. Leverage data available to you in your social media channels to find out the days and times that your audience is online. With that information schedule your posts during the most popular time frames.