Don’t Underestimate The Reach Of Your Online Reputation!
Online reputation plays a fundamental role in the projection of a company or brand. The image, recognition and trust it generates among users and customers will determine its success or failure.
Hence the importance of creating and maintaining a good online reputation for your company, generating it from the beginning if you are starting a business or improving the reputation of your brand if you already have one. It is essential to take care of it, since a negative vision is more difficult to change.
What is online reputation?
Online reputation is the prestige and valuation of the image of a company or brand on the Internet. This reputation is built through the opinions and comments of users, so it can result in a positive or negative reputation. Likewise, customer and user evaluations can be produced by different aspects. Therefore, online reputation is the sum of a set of elements that determine the prestige of a brand or company.
Online reputation is reflected in social networks, websites and search engines such as Google, where users can write reviews with their opinions. However, despite the fact that the Internet has become a forum for the exchange of experiences in real time, where freedom of expression runs free, the good news is that it is possible to manage online reputation and use it to the company’s advantage.
The influence of online reputation on your business development
Consumer habits have changed in recent years due to the increasing use of the Internet and social networks. Users are more and better informed, more demanding, compare the products or services that interest them among competitors, give their opinions and consult other customers’ comments and are less loyal to a brand.
Don’t underestimate the reach of online reputation
If a company or brand is not well rated, has negative comments or has no comments or ratings at all, it is likely to cause rejection and distrust among consumers. On the contrary, a brand easily located in search engines and with positive reviews and opinions will create greater security and trust, and therefore, will increase the possibility of purchasing the product or service.
In fact, several studies have shown the great importance that consumers give to the opinions and reviews of third parties before trusting a brand, which makes online reputation one of their most valuable assets.
Online reputation also influences SEO, so it affects a website’s search engine rankings. Companies or brands with better ratings are taken into account by Google and are more likely to rank among the top positions of the search engine.
Having a good reputation and obtaining greater visibility in search engines generates a greater number of visits and enhances marketing strategies. In addition, a good online reputation leads to greater customer loyalty and engagement, strengthening the relationship between consumers and the brand.