Dive Deeper into Search Engine Optimization

Search Engine Optimization (SEO) is a strategy used to increase the visibility of a website on search engines SEO mostly focuses on SERPs (search engine results page) and improving tagging. It’s about finding opportunities to improve rankings of positive content and drown out negative search results.

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results.

In other words, with the right SEO you will be able to boost your competitive position, ensuring you’re among the first businesses customers see and trust for the things they need most exactly when they need them.

Here is an extensive four-step process for your search engine optimization:

1. Target Market Analysis

Firstly, make an analysis of your website, which includes analysis of meta sets/keywords, visible text as well as code to deter­mine how well you’re placed for search engines. For instance, how much code do you have on a page compared to text?

A competitive analysis is next up, where you start by examining content keywords and present engine rank­ings of competitive websites to establish an effective engine positioning strategy. Initial keyword designation is another aspect of your target market analysis and it involves the development of a prioritized list of targeted search terms related to your customer base as well as brand. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

2. Keyword Analysis and Development

A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO.

Old keywords need to be reevaluated systematically, and high-volume, competitive keywords (or “head” keywords, as opposed to long-tailed keywords) can often be usefully replaced or strengthened with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors.

If you want to optimize your website, make sure to use a keyword in the title page, in the URL, meta tags and description; use the keyword and its variations throughout the page copy, use keywords in image file paths and alt text as well as in the anchor text.

3. Content Optimization

• Create page titles — keyword-based titles help establish page theme as well as the direction for your keywords.
• Create meta tags — meta description tags can influence click-throughs but aren’t directly used for rankings.
• Place strategic search phrases on pages — integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about.

4. Constant Monitoring and Measuring

No strategy will work in the long run if you do not constantly measure and monitor the search engine rankings to see if the strategies that you have implemented are effective. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.

Don’t forget about maintenance — ongoing addition and alteration of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall.