Dive Deeper into Search Engine Optimization

Search Engine Optimization (SEO) is a strategy used to increase the visibility of a website on search engines SEO mostly focuses on SERPs (search engine results page) and improving tagging. It’s about finding opportunities to improve rankings of positive content and drown out negative search results.

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  • Create meta tags — meta description tags can influence click-throughs but aren’t directly used for rankings.
  • Place strategic search phrases on pages — integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about.

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