SEO is keyword analysis, optimizations and 4 other things. That’s what many mortals think, but the truth is that SEO is constantly changing and moving. SEO is based on a series of practices that adapt to the changes of the moment. These changes are the result of Google algorithm updates. Google is the King. One of those changes or improvements has been the Hummingbird algorithm, from which Google began to understand the user’s search intention — that is where semantic SEO has special importance.
What is semantic SEO?
It is very simple, as its name suggests, semantic SEO is directly related to semantics, that is, to the part of linguistics in charge of interpreting expressions. It no longer only takes into account the keywords as such, but also the relationship between them.
Since the Hummingbird update, Google has started to return much more humanized answers and to understand more complex searches, where voice searches play a very important role. For example: you stopped searching for “Quentin Tarantino” to start searching for “Who is the director of Kill Bill” to which Google responds with a rich card, without the need to click on any result.
Or even, offering a more elaborate and argued response.
Google went from being a search engine to solving doubts and questions. All this made that insight that says “we must write for humans, not only for search engines” gain even more strength.
How to optimize the semantic SEO of your website?
With all this, aspects that, until then, had fallen into oblivion began to regain strength.
Structured data mark-up: to help Google process the content and establish a context, it is advisable to promote rich snippets on your site, which will also help determine what is more important and what is less important. But it is very important to validate the code before implementing it, for this, Google’s tool for structured data is very useful.
Working on the content: synonyms are important, of course, but they are not the only ones. What do we mean by this? It is important to include, in addition to synonyms, words that help Google to contextualize the content. For example: if we want to talk about “meringue”, we should include keywords such as dessert, sweet, sugar, Italian meringue etc. — otherwise Google may confuse it with another merengue, the Dominican dance.
As you can see, the main function of semantic SEO is to help Google process and understand the content to give a more complex and personalized response to each user. It’s simple to improve, so don’t leave it aside! Over time it can start to take its toll on you.