Digital Marketing with Basic Website Principles for Legal Professionals

As a legal professional it is easy to get completely lost in the world of digital marketing. Figuring out how to build your online presence and maintain a stellar online reputation can seem convoluted. However some of the fundamentals for a positive online presence can be attained by following simple best practices.

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  • Poorly designed interface or pages riddled with glitches is a sure way to lose prospects and their trust
  • Overly complicated layouts, unclear navigation cues and poor structure will cause users to have a poor experience and leave.
  • Basic design elements such as use of colour, intrusive or appropriate pop ups and having a corporate look have a profound impact on user reactions
  • Include a telephone number, email address and a contact form
  • Be transparent about ownership
  • Have a clear mission and purpose

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