Digital Marketing Trends to Watch in 2020

As the consumer demands and behaviour change, so has to evolve the digital advertising space. Consumers predominantly use digital channels to look for information, find recommendations and buy online. As a result, the consumer expectations towards brand engagement have significantly changed.

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  • Native ad spending is projected to reach $41.1 billion in 2019. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.
  • Native video advertising accounts for 56 percent of video ad spending.
  • The average Facebook user clicks on eight advertisements per month.
  • Mobile ad campaigns are five times more effective than online advertisements.
  • Appearing in mobile search ad results can increase brand awareness by 46%.
  • 64% of consumers will click on a Google ad when they are looking to buy items online.
  • 73% of consumers dislike pop-up ads.
  • In-feed ads such as ads that appear within a feed on platforms such as Facebook, LinkedIn or Instagram.

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