Digital marketing: competition or complement of traditional marketing?

The accelerated developments of digital media has created new opportunities for advertising and marketing, for this reason companies are increasingly aware of the importance of expanding its channels of communication with users, implemented new marketing strategies in the digital environment, which appear with new tools such as high speed networks with them the possibility of making actual measurements of each of the strategies employed, one of these is the digital marketing.

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Image courtesy of SEO at Flickr.com
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Image courtesy of European Parliament at Flickr.com

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