Competition has become rife in industries like moving and packer businesses as well. With the appearance of digital channels, promotion campaigns of a moving business don’t have to break the budget anymore. Digital marketing is a cost-effective and probably the best method to promote a business nowadays. Obviously, the budget for digital marketing can be expanded as much as you like in order to achieve faster your desired results or have a much wider reach.
It depends on how much money are you willing to spend and you will be able to find the right marketing strategy.
Search Engine Optimization
Search engine optimization (SEO) has probably become a prerequisite already for promoting your business in the digital world. Everyone nowadays looks for products and services they need with the help of search engines, like Google. When your website is search engine optimized, you would be able to attract increasing organic traffic over time.
This could also prove to be one of the cheapest marketing strategies that are highly effective. There might be some upfront cost, but the results will have a long term effect on your website’s rankings. You can either go with the in-house SEO team, or hire an external SEO agency, depending upon the scale of your business.
Specifically for moving companies, it’s important not to ignore local SEO. Local SEO differs from normal SEO approach in the way that local SEO targets the audience in the area you are servicing. This is helpful for a moving and packing company since you would be serving people mostly in a specific region.
For example, a customer who is moving within the United States would look for keywords like “movers New York”, or “movers Kansas” in the search engine. In order to target this type of search queries, local SEO is your best bet.
Social Media Marketing
If SEO helps you drive organic traffic over a period of time, social media marketing on the other hand drives instant traffic from different platforms.
Popular social platforms like Facebook, Instagram or Twitter can be used to build an online presence. Here you can connect with your target audience through your posts, stories, influencers etc. Social media marketing has become a whole domain on its own with promotional potential limited only by imagination.
On social media platforms you should try and bring something unique and interesting in your approach. Sharing the same type of posts can become irritating or boring after a certain point. So alternate between posts and come up with creative ways to engage with the followers.