Digital marketing activities that will make you achieve greater impact

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Image courtesy of Automotive Social at Flickr.com

Digital marketing activities, usually refers to internet based activities. In most cases, digital marketing is centered on a central destination and the other methods of digital marketing are used to concentrate traffic on that website to drive company growth. There are certain techniques and tools to carry out those marketing goals. It means using digital means to grab attention or persuade someone to buy something, or simply to use it. Digital marketing activities can be split into two basic categories: Inbound refers to the basic premise around attracting people to your organization with subject matter expertise through forums such, social media sites, and blogs. Outbound digital marketing involves finding people where they spend their time and reaching out to them about your products. This can include email, social media advertising, and search engine advertising. Reputation Defender explains these trending Digital Marketing Activities that are achieving greater impact this year are:

It is a strategic marketing approach focused on creating and distributing content to attract and retain a certain audience, and to drive it to profitable customer action, by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it. It is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

This digital marketing activity refers to the massive amounts of data that businesses typically collect from their own business processes and from their customers through different means. Big Data can reveal incredibly useful trends and patterns that can lead to huge improvements in a company’s various business strategies, including its marketing strategy. Some specific ways this activity can help your marketing strategies include using big data and predictive analytics technologies to decide upcoming moves for your brand. Marketing spend will become significantly more precise by leveraging insights from big data to accurately target prospects and deploy digital accounts based marketing strategies. Target high value prospects, by keep existing customers on board, and expand existing opportunities. Accurate sales forecasting will improve dramatically as sophisticated algorithms become a tool for predicting sales. Real time sales data visualization technologies, empower sales managers to adjust battlefield tactics.

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Image courtesy of DigitalRalph at Flickr.com

This activity profits from the use of software that can recreate marketing actions without the need of users operating it. Many marketing departments have automatic repetitive tasks such as emails, social media, and other website actions, making these tasks easier for companies. Prospect targets of automatic marketing are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. It is really the marriage of email marketing technology coupled with a structured sales process. These tools are designed to perform four key tasks: Development and analysis of marketing campaigns and customers; management of marketing campaigns; appropriate customer data organization and storage; and moving contacts from leads to customers.

Each day, more users are spending larger amounts of time engaged with mobile devices than ever before. Mobile marketing uses this reality. It consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. Some of these formats are:

SMS marketing: SMS is highly effective for reaching out to customers. SMS messages are likely to be opened within just five minutes of being received.

Multimedia Messaging Service: MMS is a standard way to send messages that include multimedia content to and from mobile phones over a cellular network.

Users and providers may refer to such a message as a picture message, or a multimedia message.

Push notifications: also called server push notification, is the delivery of information from a software application to a computing device without a specific request from the client.

App-based marketing: Marketing using ads inside the apps. They appear depending the design of the app, usually when the user spends regular time using it.

In-game mobile marketing: it allows advertisers to pay to have their name or products featured in digital games. Huge billboards placed in virtual cities can feature the logos of major corporations. Advertisers have been both creative and aggressive in their attempts to integrate ads organically into games.

Quick Response Codes: QR codes are like barcodes, except they can store much more data, including downloadable content. This is why they first gained popularity in the industrial world as high-speed tracking and scanning tools.

Another activity with great impact, is using social media for marketing. It can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. It primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

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