Devising a Marketing Strategy to Advertise a Cleaning Business

There is no universal strategy or method when it comes to effectively promoting your cleaning business. You may be wondering if you need to even bother figuring out how to advertise your cleaning business.

Even if you have a full schedule at the moment, in the cleaning business customer churn is high and you should always be open to new opportunities. Furthermore, it’s one of the ways to get your business to grow.

Distribute Flyers

Many people are looking for cleaners and flyers are particularly effective for this type of service. You can distribute them in the local supermarket, community centre, or anywhere with a notice board. This is where your target consumers will be looking for your advertisements

You can also design a flyer to put in people’s mailboxes, or distribute door to door in your area. Most importantly, make sure to provide a description of your services, company name, price and contact details.

Spread Awareness via Social Media

Social media platforms (like Instagram, Facebook and Twitter) are a great place to reach people and promote a small business. Use the available tools to deliver updates as well as attract new customers, but keep your messages short and relevant. A great way to generate engagement and showcase your cleaning business is by posting before/after photos of your work for your customers.

Create Referral Program

Peer recommendations have always had an impact on businesses. In order to give customers an incentive to recommend you to their friends and family, consider implementing a referral program. For example, you can offer a 20% off or a free cleaning whenever they refer a friend.

Leverage Digital Marketing

With the possibility to target customers based on location, preferences and profile, digital marketing is a great tool for cleaning business. You can try paid promotional campaigns on platforms like Facebook Ads, Yelp or Google AdWords.

Effective campaigns require some expertise, but you can always consult or hire a digital marketing specialist to get started.

Differentiate Yourself

However you mix the promotional channels to form your strategy, you should always highlight your unique selling points. For example, if you focus on eco-friendly cleaning with all natural products, that’s a great feature that can differentiate your offering from competitors.

If you positioned yourself either as a low-cost or a premium service, make sure to reflect this in your communication, so you target the right audience. You also want to promote all your comparative advantages and useful benefits your clients can enjoy.