Defining your Brand Voice to Improve your Content Marketing Strategy

In everything related to marketing and promotion, a well positioned business should have a consistent message and a unique brand voice across all channels. Conversely, you’ll end up with a mixed message that might not resonate with your customers on any level.

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  • Nike: inspiring, powerful and positive.
  • MailChimp: helpful and encouraging.
  • What’s the single greatest benefit your product or service offers to customers?
  • How do you want people to feel when/after using your product?
  • How does your product differentiate itself from the competition?
  • Confident
  • Helpful
  • Innovative
  • Inspiring
  • Fun
  • Authoritative

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