The goal of content marketing is to create, publish and distribute valuable content in order to attract a specific audience, so they get to familiarize with your product. Since content marketing in every industry has become competitive, it is essential to have a structured content marketing strategy.
Whether you want to do a SEO campaign or a social media marketing campaign, any marketing activity requires a well-planned strategy. Without a strategy, marketing efforts become diluted and have no impact on results. Moreover, in the absence of a strategy, any resource allocation to marketing will have a low return on investment.
What is Content Marketing Strategy?
An ideal content marketing strategy will allow you to plan for relevant content creation and distribution across channels that reach your ideal client. Therefore, you need to map your content creation to the needs of your target audience and provide them with a source of valuable information.
This way, you attain the reputation of an industry leader with expertise in your domain. As your brand becomes more visible online, your reputation and online presence will start working for you. As a result you will be able to attract new visitors and generate sales leads.
The first step before you even start creating content is to clearly define your goal.
What is your Goal?
Identify the purpose of your content marketing efforts:
- Attract new visitors
- Build brand awareness
- Grow your email list
- Generate sales leads
- Develop an expert reputation
By having a clear vision of what you want to achieve, will allow you to streamline your content to get the best results out of your efforts.
Blog posts are a popular type of content that can attract a lot of user engagement. Well-written content that also proves to be a useful resource for users will be often shared on social media to drive more visitor traffic. Blog posts are good for visitors in the early stage of their buyer’s journey, as they get to know your brand and product.
eBooks and whitepapers, on the other hand, are more useful to prospects who already know about your brand and are looking to get a better understanding of how you can help them.
That’s why creating a content marketing strategy suited for specific customer segments will ensure that you focus your time, energy and resources on reaching goals relevant to your long-term success.