Creating Your Brand Voice on Social Media

Today, digital media has revolutionized exposure and improved access to an individual’s or a company’s profile. Social media platforms have disrupted commerce and the global economy by providing instant access to unfiltered information. With such exposure to an unbelievably large audience as well as instant access to any brand in a competitive market, it’s imperative to stand out and develop a recognizable brand voice.

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  • Mission statement: this should be a clear, concise statement of what your company does, as well as how and why it does those things.
  • Posts and updates, which often include captions and images;
  • Replies and direct messages.

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