Creating Your Brand Voice on Social Media

  • Core values: to identify the values that shape your brand, you’ll want to ask some key questions such as what kind of image you want to portray, as well as consider the personal values of the individuals who make up the company.
  • Mission statement: this should be a clear, concise statement of what your company does, as well as how and why it does those things.
  • Profiles and company bios;
  • Posts and updates, which often include captions and images;
  • Replies and direct messages.

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