Craft the best digital marketing strategy with these 6 free tools

To have an effective presence online, in addition to having a marketing plan, target audience, platforms, and other aspects, there’s another fundamental part: the tools. Exploring them is what companies most commonly spend their time on, and they really shouldn’t.

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1. Google Trends

Besides being a platform, this is a powerful tool that allows you to know the trends of what people are looking for in the world. You can set filters by country, city, year and see what proportion of people are looking for certain keywords. You can use this tool in the research stage of your plan. Anyone can access it.

2. Google Keyword Planner

The planner Google keywords is part of Google Trends. This tool is also used in the research stage and it helps us know how many people are looking for a specific keyword, plus the competition and approximate cost per click.

3. Landing page

A landing page -or persuasive scenario- is the first page a visitor will find after clicking on an advertisement or email link. This page should not be the homepage of your website, nor your Facebook profile. It should be a page with certain components that can encourage a conversion and allow you to calculate a return on investment.

Google sites

It is a tool developed by Google that allows you to create free websites. With this application you can create a very good landing page with the necessary elements. You can even create forms with Google Docs to gather information. You can create your own by entering going to


Another good alternative is Wix, a renowned portal to create free websites, with which you can make your landing page and include photos, videos, texts, forms, and it even has an HTML5 editor.

4. Attracting subscribers

Attracting subscribers to your newsletter and obtain conversions on your website are key aspects in the process of finding customers. To achieve this and increase the size of your database, we recommend a plugin for WordPress sites that integrates directly with MailChimp, the email sending tool. It is easy to install and configure. To use this plugin, you must have an account in MailChimp, create a list and link it to your site. It is free and you can download it here

5. Chatroom

The chatroom is an element of conversation that allows you to be closer to your visitors, answer their questions and gather data about them. Here are two tools that we use to chat and work very well.


It’s free for a single user. It allows you to see each visitor, use an administration panel and it can integrate with other platforms. If you use WordPress, it has plugin that can be downloaded here:


It also works as a WordPress plugin and it has almost the same features as Zopim. You can download it here:

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6. Platform email

The email platform is one of the key tools in the process of a digital marketing strategy. Knowing how to use email marketing to sell is key in the process to do things right and avoid wasting your time and money.

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