Content Optimization Techniques for Better Leads

As a business owner you already know the importance of having a website in today’s business world. To capture the essence of your brand and vision, the content on your website is cornerstone in your marketing efforts.

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  • Reactions to issues or bugs that may arise
  • User experience
  • Modify it to create Version B, tweaking either a single feature or do a total remodel
  • Show half of your website visitors Version A and the other half Version B
  • Measure engagement for both versions with analytics to identify which was more successful in lead generation and conversion

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