Content Marketing Ideas for Real Estate Companies

The need to build relationships with customers and demonstrate how brand brings them value through their service or product is more important than ever. For real estate companies, where transactions take place mostly based on trust relationships, content marketing is the key.

In the social-infused world, creating fresh content for your website and social media is essential for SEO, building credibility, and ultimately generating leads.

Since everyone is catching on, in order to stand out, you need to deliver high-quality content in various formats across multiple channels. Mix written and visual content, to see which ones are effective. This can include blog posts, ebooks, guides, how-to videos, infographics, graphics, and photos.

Content Marketing Ideas for Real Estate Companies

Written Content

Your brand’s story: How did you get started with real estate? Why are you passionate about real estate? Who works in your company?

Customer stories: Showcase the challenges customers face and how you contributed to helping them.

Describe locations: Make a list of services and facilities in each area you work in. Highlight the history of a local place and link it to your property listings in the area.

Industry news: Share industry news that might affect buyers and sellers, or the real estate market as a whole.

Share helpful tips and guides for buyers and sellers:

• How to Prepare for the Buying Process.
• How to Make Your Home More Valuable and Sell Faster.
• Home Improvement Tips for First-Time Sellers.

Customer questions: What are questions frequently asked by customers? Share your expertise within an FAQ page.

Ask a question: Get the insights and opinions from your customers. Gain valuable audience feedback that you can discuss in future content.

Video Content

Video content is a great tool for real estate marketing. You can for example set up your own real estate channel on YouTube to list properties.

• Do “virtual tour” videos of homes for sale and share them on your website and social media.
• Create videos of the neighbourhoods of your properties to give prospects a feeling of the area.
• Do interviews with staff members to share how you work and what you offer clients.
• Talk to happy clients and share, with permission, their testimonials.

Visual Content

• Infographics represent a great medium to share surveys and statistics for the real estate industry.
• Property photos should be of high quality and preferably taken by a professional photographer.
• Staff photos: Show the team behind the brand to help build a trust relationship with customers.
• Slideshows: They’re perfect for how-to content, presenting market information, and quick guides.

Outstanding real estate content will build an authentic connection with prospective customers and strengthen the trustworthiness of your brand.