Build Your Digital Marketing Strategy to Boost Your Online Reputation
Online reputation management (ORM) provides a varied set of tools for evaluating the market, highlighting opportunities, and supporting strategic and tactical decision-making. In this continuously evolving and competitive environment, up-to-date marketing strategy is essential to monitor performance and make critical decisions for growth and profitability of a business. Particularly, in this post we are going to discuss the importance of digital marketing, which is an essential part of online reputation management (ORM). There are three keys to a successful digital marketing strategy:
- Managing customer relationships across a variety of social media channel — both digital and traditional
- Responding timely and creating dynamic customer interactions
- Analysing your performance and taking out value from data to make better decisions faster
Digital marketing has a slight advantage to the traditional method. Whilst traditional marketing implicates the promotion of brands with the help of campaigns, digital marketing uses various social media platforms to analyze data and brand performance and it’s typically done in real time. Marketers monitor things like what is being viewed, how often and for how long, sales, what content works and doesn’t work, etc.
With the growth of social media and the internet in recent years, digital marketing has become a tremendous potential for brands to expand their client base and grow their business. With these strategies, your brand can develop a strong and credible online presence, which will consequently drive to greater results.
Managing customer relationships is particularly tricky as you never know how a customer might react, especially when it comes to delicate situations such as dealing with particularly damaging or negative posts/comments/reviews. You must learn to know your customer better than anyone else so that you can communicate with them where, when and how they are most receptive to your message. Be receptive to positive as well as negative feedback. Responding in a timely, respectful and friendly manner will only lead to establishing a close communication channel with your customers. How do you become a source of valued content for your customer? Always focus on the customer care. Be open and receptive in your online conversation. Continue to ask and go deeper into a prospect’s business challenge, and be very honest in your marketing strategies to ensure you are increasingly qualifying the prospect.
To know what your customers wants most, you need a consolidated view of customer preferences and expectations across all social channels. You can make use of this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying. You can accomplish this by extracting data from making use platforms specific in-built tools that can help gain demographic insights about your customers, see your performance of the posts, stories, ads,.
Another tool you can use in order to facilitate the analyzation of data, which sometimes is too vast, is AI. In the past, businesses would create surveys and research groups to test or develop new products. Not only is this manual method time consuming and tedious, but sometimes human error could result in inaccurate data that will not benefit the growth of the business. Artificial intelligence now exists to analyze individual behaviors by tracking certain patterns that are extrapolated from interaction without human communication. AI can then translate this data to help businesses understand their consumers on a level that is faster and more detailed than ever before.
How are you transforming mass online marketing to one-to-one interaction and engagement in your online marketing plans? How do you become a source of valued content for your customer? Always focus on the customer care. Be open and receptive in your online conversation. Continue to ask and go deeper into a prospect’s business challenge, and be very honest in your marketing strategies to ensure you are increasingly qualifying the prospect.