Build Your Customer-Centric Content Marketing Strategy

A content marketing strategy that is customer-centric focuses on the quality of content that is personalized towards a particular target audience. Selling something through a piece of content shouldn’t be done directly, but rather it should look like a recommendation or an afterthought. By using the narrative of your content to bring the reader to a decision will help you reap great rewards in the form of leads, potential buyers, and ultimately sales.

Image for post
Image for post
  • Traffic
  • Customer Retention
  • Click Through Rate (CTR)
  • Post Engagement
  • Time on Page
  • Bounce Rate
  • Email opt-in Rate

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store