Breaking Down the Benefits of SEO and SMO in Online Marketing
With the online space becoming ever more crowded, businesses should be able to leverage search engine optimization (SEO) and social media optimization (SMO) techniques to get an effective digital marketing result. SEO improves a website’s online visibility on search engines and SMO builds brand loyalty on online social platforms. If you are wondering what benefits SEO and SMO offer, here they are.
SEO Benefits
Organic Traffic: With effective SEO, your website starts grinding up the ranks of search results and becomes more visible to users. With more visitors you can also expect more customers.
Improved Visibility: When you provide a relevant product and content on your website, SEO becomes a positive feedback loop that strengthens your website’s position in your niche. As a result, your website is visible to the right audience — your target market.
Cost-effective: SEO is highly effective in the long run and becomes relatively cheap compared to other advertising alternatives.
Competitive Advantage: A business with an effective SEO strategy has an edge over their direct competitors. With higher rankings, your brand becomes more popular and users begin to associate your name with your industry.
Earn Credibility: With increased visibility of your brand with the help of SEO, users start trusting your brand as a credible one. Your reputation then puts your brand in a favourable position to become a thought leader in the industry.
SMO Benefits
Brand Building: Brands that can regularly engage with their audience on social media can enjoy the benefits of online word of mouth publicity. With more engagement, users begin to trust your brand and may start recommending your product or service.
Strong Online Presence: Social media usage is at an all-time high with a large percentage of online activity happening on social platforms. A solid online presence can be built and maintained with a strong SMO strategy. As more users get familiar with your brand, you start getting earned promotions from followers.
Improve Search Engine Ranking: Your SEO efforts will get complemented by your social media presence. Websites with a high amount of backlinks from quality sources are viewed more favourably by search engines. High engagement on social platforms is a strong ranking signal for Google.
The fundamental aspect of web marketing is making sure your brand is visible to your target audience. Are you visible online? Does your brand have a solid online presence that matches or surpasses those of your competitors? SEO and SMO are effective tools that complement each other in achieving this goal.
