Behind Search Engine Optimization with Site Navigation and Structure

While many site visitors use visual and on-page links, like calls to action (CTAs), clickable images, and links to move around your website, many will be looking for a navigation menu.

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  • Use action-oriented language
  • Create both XML (for crawling robots) and human-friendly sitemaps
  • A sitemap for visitors can be a great tool for optimizing the structure and user experience of website pages.

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