Assessing the Cost-Effectiveness of Content Marketing and its Necessary Resources

Content marketing, like every other marketing endeavour, incurs costs on businesses. Creating content in the form of blogs, videos with paid advertising mixed in, can be easily dismissed as an unnecessary budget drain. However, content marketing has proven to be less costly than traditional methods and generates more leads.

Image for post
Image for post

Written by

Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store