An Introduction to SEO for Landing Pages

Everyone has heard about SEO (Search Engine Optimization) for websites. But, did you know that you can optimize your landing pages for search as well?

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  • is as short as possible
  • is optimized for the context from which the visitor comes (formulation of the link, image world or message of the ad…)
  • dispels the last doubts (e.g. through testimonials, guarantees, seals of approval…)
  • uses forms with very few fields
  • has exactly one call to action (CTA)
  • Visitors will easily find your page when they need it the most — this improves their experience, which brings more conversions.
  • Optimized landing pages will increase your Page Quality Rating, which brings other benefits like cheaper and more effective AdWords campaigns.

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