Alternative Methods to Source Keywords for your SEO Campaign

Most marketers will utilize mainstream tools like Google’s Keyword Planner or Moz’s Keyword Explorer to source keyword ideas, which could lead to you targeting the same set of keywords as one of your competitors. While this type of tools is useful, in order to get ahead of the competition, sometimes you have to get creative. Here are some pointers on how to discover new keywords to use in your SEO strategy.

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  • How can you or your product/service be improved?
  • What are their 2019 goals and how you can help them in their pursuit?

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