About the Width and Depth of your On-page SEO Efforts for Better Results
Whenever SEO is mentioned, most people strictly think of on-page elements like keywords used and title tags. Optimizing single parts of a website is not effective anymore and optimization should be done in a comprehensive manner.
SEO refers to all content and metadata that can be adjusted within your website’s content management system. Nowadays, search engines focus on context more than singled-out keywords; as such SEO becomes a more complex optimization method for your site.
Here you can find the key factors to consider for optimizing content on your pages:
- Title tags
- Meta descriptions
- Alt tags
- URL structure
- Media (images, videos)
- H1, H2 and H3 tags
- Internal linking
- Outbound linking
These are fundamental factors that should always be taken care of.
When you start out with the SEO campaign, it’s better to start with older posts. Optimizing your older posts, rather than creating new ones, can have a great impact on your rankings in search results. Also, it will be a great exercise for you and make it easier to create SEO-optimized fresh content.
A good tip is to optimize an article or blog post on a single primary keyword.
Secondary and Latent Semantic Indexing (LSI) keywords do play a role, but you have to make it clear to search engines what your page is about. Moreover your content and keyword have to be in accordance with its title, subheadings and metatags. Focusing on one keyword will yield the better results for your SEO efforts.
Audit Existing Pages
Always start with Google Search Console to identify pages that are already doing well in search results, but need a little boost to get to the first page for a given keyword. For example if your brand is currently in position 15 for “2 bedroom apartment city centre”, then focus on improving that page’s SEO to gain five more positions. Appearing on the first page of search results will bring most of your visitor traffic.
Provided your page is properly marked up on the backend and all metadata is relevant to your keyword, you can move on to content depth optimization.
One of the reasons your content, articles or blog posts aren’t ranking higher is that there might be certain gaps, which your competitors might be exploiting. They might be covering the same topics more in-depth and as such Google sees more value for users.
Conducting a content gap analysis will reveal potential for improvement in your ideas for content. With these newly found ideas, the content should be well structured and informative for the reader — do not skimp on important information.
Lastly, everything you share has to contextually integrate well with your whole narrative and be relevant to your primary keyword.