A Closer Look at Content Marketing for B2B Companies

If you’re a B2B company, there’s a high chance you are using content marketing as part of your marketing strategy. However B2B content marketing is less straightforward than B2C. If we look at a shampoo brand selling their products in a drugstore chain it is easier to imagine what type of content a regular consumer will find interesting. The game changes when you are the marketing manager of the shampoo brand company, but have to persuade the acquisition manager of the retail chains to place your product in their stores.

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