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ReputationDefender
Your search results affect how people perceive you. Learn how ReputationDefender can help protect your online reputation.

In any market, having a good reputation is essential to achieve the goals that companies set for themselves. Online reputation is the opinion or perception that others have of a company or a person in a digital environment. It is very important to emphasize that third parties are the ones who decide your reputation. In short, it is what they say about you or your brand. So what you can do is you can promote, transmit aspects and carry out actions that make others see you in a positive way. This is where Online Reputation Management (ORM).

ORM essentially focuses…


Online reputation is a complex ecosystem that depends on many elements, and most of them are beyond your control. And yet, the success or failure of your company, or even your individual success as professionals, may depend on it.

The good news is that there are things you can do to improve online brand reputation, starting with a thorough understanding of what it is and how to manage it. Let’s get to it!

What is online reputation management?

Online Reputation Management (ORM) refers to managing a brand’s reputation on the internet. It is a fast-growing discipline used to shape public…


SEM (Search Engine Marketing) is the generic term for all measures related to the best possible placement of a website in the popular search engines such as Google, Bing, etc. The goal of SEM is to attract more visitors to a website and thereby increase the awareness of a brand, sales or leads. The strategies of search engine marketing include paid advertisements, the generation of backlinks, as well as the optimization of the website in terms of text, images and other content.

SEM can be roughly divided into the two sub-areas: SEO and SEA.

What does SEO mean?

SEO (Search…


The bounce rate is one of the most underestimated Google ranking factors in SEO online marketing and digital marketing in general. A bounce is when a user uses the search engine to find your domain via a specific keyword — and immediately returns to the search after opening your page / landing page.

Here are 5 very helpful tips for you to lower your bounce rate and optimize your conversion rate at the same time.

1. Target the right audience

Your bounce rate will be high if you attract the “wrong” target groups to your site. Therefore, take your time…


What exactly is Online Reputation Management (ORM)? Online Reputation Management (ORM) refers to the act of monitoring and managing your brand on the internet. It is crucial to any company or individual to monitor how their brand is being perceived by others online. You could call it the online version of public relations.

Properly managed, it ensures that you can control your good reputation online and positively influence your POS (point of sale).

Researchers have found a correlation between online customer reviews, e.g. on Google, social media channels or in directories, and sales in brick-and-mortar stores. If the online reputation…


Off- page optimization, similarly to its counterpart on-page optimization, is a part of search engine optimization (SEO) that includes all measures that can be implemented outside the website to improve the positioning in the search results of search engines. This process usually consists of building as many high-quality and topic-relevant backlinks as possible.

As such, off-page optimization is often equated with link building. But this does not cover the term in its entirety. …


The domain popularity is a KPI for SEOs that indicates how strongly a website is linked. For the evaluation, the domain diversity of the backlinks is taken into account. This distinguishes the domain popularity from the so-called link popularity, which only measures the number of incoming links. For this reason, domain popularity is more of a qualitative KPI than a quantitative one. However, the domain popularity says nothing about the quality of the link-giving page.

How is domain popularity measured?

When two websites are compared, domain popularity plays an important role as a metric. But what does it mean if…


Online reputation is the image of a company, person or institution on the Internet. Beyond the image projected by the brand itself, online reputation is also composed of news, comments and opinions expressed by third parties in social networks, forums, blogs and online media. A good online reputation can be maintained by being visible through well-positioned content, acting with transparency, having a strong community and listening to what users say. Online reputation management is as important as existing, and many jobs in the future will depend on it.

There is a basic principle that determines that if you are not…


Search engine optimization (SEO) is a continuously evolving field of employment in the context of online marketing. In order to bring one’s own website on the first page for relevant search terms, so-called on-page factors and off-page factors must be implemented, which positively influence the ranking of the page. Google is now much better at identifying good and less good content and thus in most cases manages to play out the search result that gives the searcher good information and is therefore relevant.

1. The right keywords

Keyword research forms the basis for any SEO strategy. In essence, you need…


The importance of social media has continued to grow in recent years, both in the private and commercial sectors. A share on a social media portal can provide more traffic to your own site. Likes and comments on tweets enable unfiltered communication with potential customers. This gives companies an impression of their image and they can try to respond to users’ comments with appropriate content. So social signals are an indicator of the quality of content, but do they also affect the ranking of a page?

To a certain extent, yes, because if the content is right, maybe one or…

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