From keywords to meta data, from responsive design to backlinks –there’s a lot to consider to ensure your content ranks with Google.
This area of search engine optimization includes all technical adjustments that are made to the website — i.e. On-Page measures.
To ensure that content is found by search engines and thus also by users, each individual page of a website should be optimized for keywords. To do this, think carefully about which terms or combinations of terms your target group is searching for. …
The way search engines like Google work is not that hard to understand. The so-called Google Index is the entirety of all Google recognized, i.e. crawled, and stored (=indexed), web pages. The SERPs are filled exclusively with pages from the index — a page that is not in the index will not be in the SERPs.
So it is important for you to know — you have to set up your website technically in such a way that the search engine crawlers are able to access and find all your pages, and be able to rank them accordingly.
With marketing, a company aligns its activities with the needs of the market. It does so in a targeted manner and oriented to target groups. The development of products and services in line with market requirements is just as much a part of marketing as advertising. Online marketing pursues these goals with the help of online media.
What opportunities does online marketing offer?
Online marketing uses a variety of channels and instruments such as corporate website, social media, blogs, affiliates, e-mail, newsletters, search engines, online advertising. …
On-page optimization, link building, page speed — these topics are interesting and vital for any SEO strategy. But in addition to the big topics, small SEO tricks are also of great interest. Therefore, here is a collection of 5 small SEO tricks with great effect.
1. Use HTML entities
When optimizing snippets, the main goal is to stand out from the competition on the search results page.
One way is to use so-called HTML entities. These are special characters that do not represent letters, numbers or punctuation marks, but are nevertheless output by Google in the snippets. …
Search engine optimization (SEO) has long since become a vast and rather important discipline in online marketing for anyone who has a business to manage online. It has the goal to let own relevant contents appear on prominent positions and improve visibility and findability on search engines.
Why is SEO so important?
Firstly, for many companies Google or search engines are the most important channel for attracting users to their own website. Users who come via search engines are usually highly motivated to reach the desired goal on your site. …
You’ve launched a new online project and created your targeted buyer persona.
The question ‘who am I actually writing this for?’ should be the basis of any content project. It helps immensely when writing if you can imagine a concrete person as the addressee. The buyer persona represents a visualization of your target audience, so to speak. But how can you now make sure that the right visitors also become aware of your page?
As we all have experienced, the Internet has brought about a change in the sales process. …
Which pages are taken into account in a Google search does not follow the random principle at all. Apparently, over 200 different factors are taken into account. Since you have probably heard of SEO measures before, you’re probably already thinking of keywords, linking, frequency of blog posts, and so on.
So, depending on how well your website is aligned with these points, the Google ranking will also turn out — just like the motto: searched& found. Here are 10 simple tips that can get you started with SEO optimization.
1. Short URL with keywords is recommended
For SEO optimization of…
Online reputation management (ORM) comes into play wherever people are talking about your business, and involves analysing and maintaining your reputation on the Internet, with existing and potential customers regarding your product, services, or stores, across a variety of channels.
Local SEO as a part of reputation management strategy
With Local SEO, companies seek to optimize the online visibility of each of their local sites, targeting users who are searching online for products and services in their area. …
Nowadays, customers are increasingly paying attention to a company’s reputation when making purchasing decisions. A good reputation promotes customer potential, a bad reputation nips it in the bud — that’s how it usually works.
Online reputation management is about exploiting the opportunities for promoting a company’s reputation via the Internet.
What is online reputation management?
Online reputation management (ORM) is a practice that refers to primarily about maintaining a company’s good reputation. It essentially means finding and assessing what a potential customer, reporter, or partner discovers about your brand or your product/service when they search for it on search engines.
Mobile optimization keyword research, algorithm updates, and now also page speed. If you are in the business of SEO, you really don’t have time to get bored.
Google has been getting serious about its mobile-first orientation and introducing — at least for mobile pages — the page speed ranking factor. In other words — how far your page ranks in front or at the top of Google search results now also depends on how fast its mobile version loads.
If your site doesn’t run fast, your customers will simply run away.
No one likes to wait. Least of all surfers…